Dragana Ognjenovic founded the D.O. Fashion brand in 1992, building it on precise tailoring, premium materials and a sophisticated monochromatic aesthetic that quickly earned the description fashion for people who think. Her collections have been presented internationally in Italy, France, the UK and the USA, with coverage in publications including Elle, Wallpaper and the Herald Tribune. Today the brand encompasses three Belgrade boutiques, a studio, a manufacturing facility and product lines spanning clothing, bags, jewellery and ceramics.